Need to redefine the essence of your brand? Whether it’s due to a business shift, a merger, or a new opportunity, we’ll work on its repositioning until we reach a new relevant value proposition.

Need to adapt your brand to today’s market realities? Together, we’ll identify what’s working and what can be improved to adapt and elevate your brand—without losing what makes it relevant and iconic.

Has your company’s portfolio grown in an unstructured way? Let’s build a brand architecture and product segmentation strategy based on the consumer perspective and a global vision of your company.

Areas of Expertise

Objectives

Challenges

Brand

Turn your brand into a strategic business asset by building on relevance and differentiation (Meaningful Awareness).

• Create value
• Transform
• Internationalize
• Evolve
• Organize
• Connect with audiences

Portfolio

Connect products and services with their audiences by clarifying the value proposition.

• Clarify
• Rationalize
• Simplify
• Create connection systems

Product

Build a value proposition that allows to segment, connect and innovate better.

• Grow
• Connect
• Diversify
• Innovate

Channel

Design the channel and point-of-sale experience to activate it at both the origin and the destination.

• Create and activate the experience
• Improve visibility and awareness

Audience connection

Accelerate Meaningful Awareness.

• Increase impact
• Boost awareness
• Connect with new audiences

We work with national and global companies and organizations—private and public, B2B and B2C, large and small, family-owned and publicly traded, across both product and service sectors. Our experience spans a wide range of industries: mobility, technology, consumer goods, industrial, finance, tourism, education, energy, healthcare, retail, distribution, and more.