After more than 10 years in operation, Vueling—a company full of energy—has continued to grow and strengthen its brand. The challenge presented to us was how to revitalize the brand and take a step forward to present it as a unique and disruptive brand, one that clearly stands out from other airlines.
Inspiring lives
Vueling is a brand that inspires people’s lives, whether they are traveling for leisure or business, enabling them to achieve their dreams. This helped us to define its essence very clearly: “inspiring lives.”
Vueling in
an attitude
From this essence, we defined and conveyed its values, attributes, attitude, and personality. These elements should guide and inspire brand management, communication, and behaviors to build the true Vueling experience.
We expressed all of this through a new visual and verbal universe—more emotional, inspiring, positive, and at times disruptive—that allows people to create their own world of emotions and experiences.
