Valabra

Servihabitat, a leading servicer in the management of real estate and financial assets, once again takes a step forward to offer its clients a fast and comprehensive solution for buying and selling properties between private individuals.

In this context, a new brand is born, built on distinctive attributes such as commitment, transparency and honesty. A direct real estate agency that believes in the value of one’s word and in doing things right. A real estate brand with clear leadership ambition, ready to compete with the sector’s key players from day one.

The new brand needed to convey leadership, approachability and trust. It was essential to connect with our audience on a human level, which required building a distinctive brand identity, from naming to the visual universe.

All of this had to be achieved while respecting the brand codes of its parent company, Servihabitat, ensuring a coherent and harmonious coexistence between both brands.

Valabra is a no-nonsense real estate agency. Under this brand concept, we bring together our full range of services for buyers and sellers, but above all, we articulate a way of being and a way of doing business:

“We are an agile, expert, human and committed company. A company that, even as a real estate agency, is in constant motion. That is what responding means. Because having answers is expertise, it is know-how, deep market knowledge and the highest level of professionalism.

But responding also means being there when it matters most. Responding means listening, providing tailored solutions, committing to each client’s needs and rising to meet expectations.

That is why we are the real estate agency that responds: a Brand Essence that brings together our most expert side with our most human one, and clearly defines our reason for being.”

Inspired by the value of one’s word, Valabra is a real estate agency that believes in explaining things as they truly are. No detours. No fine print. A real estate agency that responds, valuing each property at real, market, driven prices and even lowering its fees if your home hasn’t sold within a month.

Transparency, honesty and approachability come together in a new brand born to change the way we understand real estate.

As the creators of the brand identity, it made perfect sense for us to also be responsible for bringing the launch campaign to life.

We needed a striking campaign, fully aligned with the brand’s values and, above all, capable of communicating our key benefit — transparency — in a direct way across every channel where the brand was present.

By playing with the hidden meanings of words and activating the brand’s vibrant color palette, we developed short, impactful messages designed to create moments of connection and complicity with the audience.