https://www.youtube.com/watch?v=_pFvAItqlPE
Stayforlong is not just another hotel booking website—it’s the first online platform specialized in long stays. The idea is very simple: good customers who book more nights are rewarded. Because a good customer deserves to be taken care of.
We based our approach on co-creation as the starting point for aligning the business with the brand, with participation from both the Columna and SFL teams.
The challenge
Our major challenge was to create a unique concept and identity aligned with the business, with a bold and relevant logo that would help communicate the value proposition: more days, better price. A new brand positioning where we had to define and project a strong verbal and visual identity, designing all corporate and communication graphic elements.
The custom logo typeface, created by Columna’s specialists, is friendly yet solid, distinctive, positive, and highly readable. The symbol of the “o” represents the long journey.
Friendly, approachable, plural…
A visual universe that is plural, contemporary, and close, with gestural, hand-drawn, human-style typography. A pre-existing color code that was strongly reinforced, centered around a unique “SFL magenta,” accompanied by lifestyle photography in line with leisure world trends.
In short…
A verbal identity and tone that is friendly, cheerful, approachable and honest, make Stayforlong an experiential brand that’s here to stay… for long!
