Simon

The Simon Group, present in over 90 countries, is a market leader in lighting solutions in Spain. A pioneer in its sector, it was facing the relaunch of Simon iO, its first connected series: lights, blinds, thermostats, ambiences… all within the same ecosystem.

Audience analysis revealed how fear of technology and lack of information hinder innovation adoption at home. In a time of booming artificial intelligence, how can we highlight that our technology serves well-being? It was essential to emphasize the simplicity of our product, both in its use and installation.

We created a new concept: ‘Natural Intelligence’. In contrast to technologies that distance us from sensory experiences, Simon iO was born to build more human, warmer homes. To create spaces that care for us, adapting to our moods. Through a 360º launch, we invited consumers, distributors, and installers to the most intuitive way of connecting home and well-being. Comfort, simplicity, and technology: our ingredients to return to the essence.