Servihabitat

Internal transformation, a highly competitive market with little differentiation among servicers, and consumers seeking approachable, modern, agile, and transparent brands formed the basis for an end-to-end branding project.

– Evolve: Maintain the brand equity built over the past 30 years—Servihabitat is well-known and recognized.

– Modernize: Refresh the brand to feel more human and youthful without losing reliability, seriousness, and solvency.

– Broad scope: Be able to address various stakeholder groups.

– Elasticity: The brand must stand out in both B2B and B2C realms, be credible in both financial and real estate sectors, and support horizontal (omnichannel) and vertical (services, markets, clients) diversification.

The resulting brand concept focuses on closeness, accompaniment, and transparency, encapsulating Servihabitat’s essence: “We walk the path with you.”

Servihabitat supports you throughout the entire process, offering full support from start to finish so you can make the optimal decision at every stage. It’s about advising with full transparency, honesty, agility, and professionalism, sharing your concerns, and reaching the goal together—because your objectives are theirs too.

From this brand concept emerged the tagline: “Here everything begins.” Using “here” emphasizes a human, person-to-person approach—serving assets with personal care. The brand manifesto extends this positioning, aiming to create a consistent, human, and unique experience.

Building on this brand concept, a tagline was created to encapsulate the brand’s essence: “This is where it all begins.”

Through a direct and simple idea such as “here,” Servihabitat approaches assets from a human, intimate perspective, focusing on a different way of working,  from person to person.

This positioning and the company’s purpose are reflected in every detail of the brand manifesto: to create a consistent, human and distinctive experience.

The new brand is fresher and more contemporary. The symbol was simplified by revisiting the S of Servihabitat as a negative-space element, and the logotype was redesigned using a much more modern typeface, also removing the underline.

At the same time, a visual universe was developed based on the symbols that had previously accompanied the brand. The goal was to create a distinctive and flexible image, improving legibility and adding personality by working with more fluid details and achieving a more organic result.