https://www.youtube.com/watch?v=DQD9Vm03o1k
Onalabs is a healthtech startup that develops non-invasive solutions to monitor human physiological parameters through sweat. With this innovation, it transforms the skin into a data platform.
The company has received support from leading innovation institutions such as EIT Health, Acció, Horizon 2020, and CDTI, and has strategic agreements with Ergodinámica Clínica, Fasttriatlon, Hospital Germans Trias i Pujol, and the Polytechnic University of Catalonia (UPC).
Innovation needs meaning
Our task at Columna was to develop the verbal and visual branding strategy to accompany the company’s transformation, focusing on the two main areas where Onalabs is currently active: sport and health.
Innovation and care
We defined a brand narrative aligned with the company’s values and purpose. With its roots in innovation and the healthcare sector, Onalabs needed a distinctive and emotional positioning. This led us to create a brand storytelling rooted in ‘care.’
From this came the brand essence: Gentle-bio measuring. A concept that brings together its main characteristics: innovation, non-invasiveness, care, and precision.
The brand and its application
We created a lowercase logo, rounded and approachable, with a symbol formed by two protective and caring layers that resemble a drop or a fingerprint.
The visual identity features a highly flexible and expressive system, based on gradients and color transitions representing flow, dynamics, and continuous measurement.
The new identity was applied across multiple elements, including products, packaging, website, and mobile application.
