Obach was born from a family conviction: “We want to offer the best product we can find, made in the best possible way and always with a touch of care.”
This vision has driven the company’s growth over the past 100 years. Since great-great-grandfather Sebastià, Obach’s principles have been carefully preserved to maintain the genuine flavor that defines the brand.
Now in its fifth generation, the company has set out to elevate the Obach Experience, aligning it with the outstanding product experience the brand delivers.
“Sense pressa”
At Obach, things are done without haste, and that is where the product’s value proposition lies. It all begins with a meticulous selection of ingredients, always prioritizing local, nearby suppliers. It continues with carefully crafted recipes, developed with dedication and care after hundreds of tastings. And it culminates in a superior in-store experience, one you leave knowing you’ve chosen something truly exceptional.
But “Sense pressa” is more than a product value proposition, it is a way of understanding life. It speaks about relationships with suppliers, with customers, and above all, with the surrounding environment. Because for Obach, doing things “sense pressa” means having an impact on the territory, a positive one.
A Handcrafted Identity
A subtle redesign of the logo sought to reinforce the iconic nature of the Obach brand, evolving from “Embotits Obach” to simply “Obach”. The logo was simplified to highlight and give greater prominence to the elements that truly add value.
The brand’s value proposition is deeply connected to the human touch present in every step of its processes.
For this reason, the visual identity aims to express a strong connection to the land through the use of paper and kraft textures. Hand-drawn illustrations were also introduced to convey the authenticity and genuineness at the heart of the brand.
The corporate red reinforces the brand’s visibility and iconic status, while expressing the passion the Obach family brings to every product.
El resultado
Una marca para ser disfrutada sin prisa. Donde el tiempo, y el cariño son el ingrediente principal.
