Building an extraordinary difference
La Fageda
Background
La Fageda is a brand with a social purpose, whose origin is linked to the inclusion of people with disabilities in the world of work. In 2023, under the slogan ‘Extraordinària diferència’ (Extraordinary Difference), the brand begins a new phase that involves a renewal of its image, logo and packaging. As part of this transformation, the ice cream category takes centre stage.
The challenge
To generate differentiation and notoriety through a packaging design that strengthens a positioning of naturalness and superior quality, while highlighting our unique identity, so closely linked to our purpose.
The solution
We worked on three main pillars: exceptional quality, with visuals that enhance the superior creaminess and taste of the product; notoriety, with a renewed visual identity; and our storytelling, which reinforces the emotional connection with the consumer thanks to a handwritten typography. All to highlight the authenticity of the brand and an extraordinary difference, reinforcing our social purpose and the value of a product made by equally extraordinary people.
