From Sailors to Sailors
Kumbra
Background
The Moure family, passionate about sailing, have embarked on creating their first model of boat: a comfortable, functional, and elegant recreational yacht, designed for daytime sailing.
The challenge
In a market dominated by exclusive and traditional brands, we faced the challenge of creating a different identity, with innovative design and high quality at a competitive price. An authentic identity, able to connect with both amateur and expert sailors.
The result
Kumbra was born, a brand by sailors for sailors. We articulated a unique value proposition, redefining luxury on board with the user and their needs at the centre. With a strong and fresh identity, we balance modernity and elegance, reliability and aspiration, positioning Kumbra as a brand that’s radically different from the rest of its competitive environment.
