Seeds. People. Planet.
Fitó
Background
With more than 145 years of history, Fitó Seeds is a Spanish family-owned multinational and a leader in the genetic improvement, production, and distribution of seeds for vegetable crops, field crops, and green areas. Since its foundation in Barcelona, the company has built a strong international presence, operating across four continents.
The challenge
The company’s growth and international expansion highlighted the need to review its brand architecture and evolve its corporate identity.
The challenge was to bring greater coherence and strategic clarity to the brand portfolio while strengthening its global visibility.
The solution
We developed a new brand architecture capable of organising the Fitó Seeds ecosystem, reinforcing the role of the corporate brand and creating a clearer, more coherent relationship between its different business areas.
Building on this foundation, we evolved the corporate identity to better reflect the company’s international scale, purpose, and leadership, creating a system better equipped for the future. The result is encapsulated in the new tagline, “Seeds. People. Planet.”, expressing a vision that connects innovation, people, and sustainability.
