Engel Energy

After nearly 20 years of experience in the solar energy sector, Engel Solar evolves into Engel Energy to offer personalized, comprehensive and sustainable energy solutions aimed at optimizing energy management for homes, businesses and communities.

In Spain, solar self-consumption is experiencing unprecedented growth. For this reason, Engel has chosen to reposition itself and evolve from being a solar panel installer to becoming an energy partner for its clients, built on trust and providing end-to-end support throughout the entire process.

A comprehensive branding project was carried out, evolving the brand towards a more human, committed, holistic and innovative concept. We worked across the entire process, from strategic conceptualization and the definition of the new positioning to the visual and verbal identity, and the internal launch of the new brand.

From a visual identity standpoint, the existing logo was evolved through the use of a more modern typeface, custom-designed for the brand.

The visual universe is built around the symbol, two solar panels that act as the brand’s key visual. This graphic element functions as a window, expressed either in 3D or through flat color applications.

In terms of color, a palette was defined with two primary colors: dark blue and green. Lavender tones were introduced as secondary colors, bringing freshness, a sense of technology and a more contemporary feel to the visual universe.

For the company’s B2B business unit, the descriptor “For Business” was introduced, creating a dedicated space where the brand speaks directly to its industrial and SME clients. Within the visual universe, the color palette becomes darker, adding a sense of seriousness and professionalism in line with the needs of this segment.

As part of the brand’s verbal identity, the name was evolved by replacing Solar with Energy, clearly expressing the company’s ambition to become a global energy partner.

In addition, an emotional and memorable tagline was created: the good-good energy.

Through this tagline, the brand conveys the idea that a new way of understanding energy is emerging; one that is more human, more efficient, and where the most important connection is the one built with clients. From person to person.