Background

Chips Ahoy! is an icon in the cookie market. As a category leader, the brand stands out for its irresistible combination of chocolate chips, a crunchy texture, and a unique flavor.

The challenge

Generate differentiation and awareness through the brand’s emblematic cookie, with a design that highlights its main benefits. The goal? Attract consumers without losing our essence, while strengthening market positioning.

The solution

We worked under three main pillars: appetizing appeal, by emphasizing photographic elements; awareness, to generate recognition; and superiority, with a value proposition that reinforces our positioning within the category. We also incorporated elements such as recipes to encourage loyalty and enhance its appeal even further.

With this redesign, we positioned Chips Ahoy! as the most irresistible and iconic cookie on the market, without losing a crumb of its essence and authenticity.