Grupo AC Marca celebrates 100 years.
Its story began with textile dyes for domestic use (Iberia dyes), and since then it has continued to add highly relevant brands such as Norit, Orion, Giorgi, Sanytol, Ceys, Ecran, Lactovit… accumulating up to 50 renowned and valuable brands. It has diversified its business areas and internationalized the production, distribution, and marketing of its various brands. Thanks to all this, it has spent 100 years building a daily relationship of trust with consumers.
Thus, AC Marca wanted to celebrate its centenary in a remarkable, consistent way, aligned with its brand values. Throughout the centenary year, various events and campaigns would take place to mark this milestone.
The solution
We created a centenary brand built from the iconic shape of its current logo, providing a solid and recognizable identity for its 100 years.
A pattern with many years of history
We designed a unique pattern using various vintage advertising posters and directly linked it to the centenary identity, incorporating the corporate blue color. From these same pieces, we extracted highly recognizable elements (such as mascots or packaging) to create a series of icons that enriched the communication materials.
The book launch event
The first event to kick off the year of celebration was the presentation of the Centenary Book. In the magical setting of La Cocina de los Hermanos Torres, we managed to integrate the centenary identity and create a warm, celebratory atmosphere. We gave a unique twist to the most iconic advertising posters by including different centenary claims such as “The value of making history,” “100 years day by day,” and the dates 1922–2022.
The MNAC event
The final and most significant event of the year gathered the entire AC Marca team (executives, office and factory staff, both national and international) for a unique celebration at the MNAC. The venue was adorned with the centenary identity, and individual spaces were created in the museum’s lobby for each brand, allowing guests to revisit the group’s history. The celebration culminated with a grand dinner and show in the oval room, also decorated with the centenary branding.
