A very fresh and local own brand
BM
Background
Uvesco, a leading distribution group that owns supermarkets BM and Super Amara, seeks to transfer its value proposition to the consumer through their new own brand. The goal: to strengthen its positioning in quality, expand the offer and respond to customer demands with fresh, local and reliable products.
The challenge
The challenge (40)
To create a solid and recognisable brand that works in both salespoints. Thus, we worked on two levels: BM for medium quality and BM Selecta for superior products, always maintaining visual coherence and connection with the customer.
The solution
Firstly, we designed an adaptable, simple and transversal brand block for all products. We then defined two visual systems according to quality and category, incorporating origin identifiers. The packaging stands out for its freshness and didactics, with distinctive illustrations and typography. In the case of BM Selecta, its diagonal shapes and hyper-realistic style position us as a seal of premium quality, while maintaining the link between the two sub-brands.
