Bimedica is a leading group in the Spanish market, founded in 1985 and dedicated to the healthcare sector. A vertically integrated specialist group with a broad catalogue of products and services aimed at covering the needs of hospitals, socio-health centers, nursing homes, and health centers.
Our challenge
Our challenge consisted of creating a strong, relevant, and distinctive corporate identity that represents Bimedica’s vision, mission, and values, as well as all the product brands in its portfolio. A brand identity that drives all business actions and activities of the company, allowing Bimedica to position itself successfully in today’s competitive, economic, and social environment, and facilitating its long-term growth.
Heal. Protect. Care.
The result is a verbal and visual identity that reflects credibility, solidity, and strength and thus fulfils its value promise: Heal. Protect. Care. A concise, direct, and very clear message. Ultimately building a brand, visual universe, and discourse that are credible and highly appropriate in the medical-hospital world, where trust, safety, and quality are key.
