https://www.youtube.com/watch?v=fbgFlap8j7M&feature=youtu.be
&Beyond is a new communication group functioning as an independent, specialist platform in the media sector.
Its goal is to offer clients impeccable, transparent service by centralizing all their communication strategy solutions under one group.
&Beyond emerges as a strong, relevant, and distinctive corporate brand.
At Columna, we developed the strategic concept of the brand, and created the logo, visual universe, and verbal identity for &Beyond. First, based on the group’s purpose of becoming the best partner in media, content, and data for leading brands, we defined &Beyond’s brand essence:
The media partner for leader brands.
When media go to infinity… and beyond.
The new brand brings market specialization and draws on the expertise of a multidisciplinary team, anywhere in the world. It achieves this through the complementary actions of the key companies that make up the group:
– Infinity, for planning and strategy;
– Social Mood, for content, creativity, and social media.
The challenge was to give &Beyond relevant content and a flexible identity that could unite all current and future brands in the group.
To that end, the design utilizes the ampersand (“&”)—a clear symbol of alliance and the summation of ideas—a motif integrated into both the visual and verbal identity. This sign allows the brand to expand and reflects its vocation to be a true partner to its clients.
It also conveys the concept of going “beyond,” by adding new solutions and services, serving as a cornerstone when presenting the group’s brands.
Visual universe
The visual universe developed for &Beyond embodies that concept of partnership and transmedia integration through 3D moving elements that meld the ampersand (“&”) and the letter “B” from Beyond. This visual language communicates the leadership and elegance needed in a group brand, while also expressing relevance and contemporaneity befitting a media and communications brand.
