A10

A10 is the leading real estate agency in Navarra, with over 18 years of experience, offering comprehensive services for buying or selling a property. It has a team of more than 30 professionals dedicated to providing the best possible solutions to its clients.

Over its trajectory, A10 has undergone several rebrandings and image updates. At this point, a complete review of its brand identity, corporate values, positioning, and architecture was necessary.

A comprehensive branding project was carried out to maintain and increase the recognition achieved so far, updating the brand to communicate its clear positioning of leadership while also reflecting its closeness to all audiences (end consumers and internal team).

Times change, and A10 adapts with agility and flexibility, while maintaining its core essence.

Unlike other real estate agencies, A10 focuses not on numbers, but on people. That’s why the claim “changing lives” refers to its purpose: ensuring that, after the entire process, the client ends up living in a home that truly adds value to their lifestyle.

The claim clearly communicates A10’s goal of “changing lives” for both the end consumer (buyer/seller) and its team (supporting talent recruitment).

The visual universe is built around the use of the triangle, as well as the FH Oscar typeface in its light, regular, and medium weights. This is a fresh and modern font that conveys friendliness.

Regarding colors, a primary red was defined to represent the passion and closeness essential to the agency, with black, white, and gray as secondary colors to add elegance and seriousness to the visual universe.

Given the scope of the project, the application of the brand and its visual universe was also extended to various corporate materials such as signage, stationery, the website, and more.

For the brand launch, various applications were developed to communicate the renewed brand and its new claim “changing lives.” These were distributed at strategic points throughout the city of Pamplona and its surroundings to achieve greater impact.