Leading Talent Together
I'MWomen
Background
A group of women executives from the FMCG sector joined forces to promote female talent and leadership in the industry. The result was a non-profit association with a collaborative spirit and a shared goal: to connect, inspire and pave the way for new generations of women leaders.
The challenge
To create from scratch a brand representing this community of women in the FMCG sector. An identity with its own personality, conveying leadership, connection and dynamism, giving the association visibility and fostering a sense of belonging.
The solution
At Columna, we joined the project from the start to give it shape and identity. The result was I’MWomen (i’mw), a short, memorable name that plays on the phrase “I’m woman”: a statement of pride and belonging that speaks in the first person but grows stronger together. We paired it with an expressive, approachable visual identity that gives its members a voice.
