Illusiona

With more than 30 years of experience behind it, Illusiona Ventures operates through its businesses in industries such as Real Estate and Media & Entertainment, where it concentrates its core activity.

Thanks to a Mediterranean approach to doing business, Illusiona is able to add value to its operations by managing them as personal relationships, an ingredient that has allowed it to become the first choice for its clients for more than three consecutive decades.

Illusiona’s core business lies in the audiovisual content brokerage business, where the new brand Intvition is born: “Good stories”, representing this contemporary concept of a made-to-measure content boutique.

In this context, personal relationships are a key success factor, making it essential for the brand to capture the essence and personality of its founders.

Columna’s challenge was to create two interconnected brands, designed for sustained future growth. A corporate brand that would represent the essence of all the company’s businesses, and a service brand capable of conveying a transversal concept and value proposition.

Illusiona and Intvition are not words born out of chance, but the result of a bespoke creation that provided our client with a strategic naming system, a solution to an ambitious challenge: bringing two brands together through shared values, personalities and attributes.

Illusiona represents a free-spirited and entrepreneurial mindset. It evokes dreams, aspirations and the energy required to fulfil them, through which its founders have managed to bring everything that exists today to life.

Intvition, in turn, is a word that encapsulates an essential duality: the emotional dimension implied in “intuition” and the clarity and pragmatism represented by “TV”. A synthesis that captures the core of the business while transcending borders, as its design was conceived to resonate in international contexts with elegance and simplicity.

The corporate brand needed to be designed to be linked in the future both to the company’s current businesses, whenever they required brand representation, and to the rollout of new ventures across different industries.

The service brand needed to build a distinctive, visible and relevant value proposition for the audiovisual content brokerage sector, in which the new brand would represent its work of delivering tailor-made audiovisual content worldwide. This brand needed to be aligned with the defined positioning and allow for a harmonious coexistence with the corporate brand.

The result was the creation of a corporate brand (Illusiona Ventures) and a service brand (Intvition), interconnected with each other and built around a new positioning. Together, they gave rise to a renewed, structured brand architecture, ready to face future business growth and the challenges that come with it.

We helped our client compete more effectively through brand strategy and the creation of names and visual identities, all the way through to the design of every derived application throughout the process.

Together with them, we co-defined the brand concepts and their essences, as well as the key attributes on which to build their identity.

As for the visual universe, the shared “O” shape in the logos of both brands is used as a graphic device applied across photography, set against pearl beige or midnight blue backgrounds. The brand adopts a sober yet modern style, successfully expressing elegance in execution alongside the company’s expertise and free-spirited nature.