Background

Based on a study carried out by Hijos de Rivera, a growing trend was identified in the Spanish functional beverages market, a segment that was still underdeveloped. New consumer demands focused on wellbeing, health and an active lifestyle required a response. And Fontarel, the brand chosen to lead innovation within the company, was ready to provide it.

The challenge

A new range of functional waters was launched, flavourless and free from additives, containing only minerals naturally present in the water.

The challenge was considerable: we had to create the language of a new category in the Spanish market.

The new brand needed to be both educational and evocative, conveying the perfect balance between credibility, science and health, while also delivering innovation, emotion and connection.

The solution

The positioning was clear: the new era of hydration. Our name had to communicate this in a simple and direct way. This is how Next was born, the new era of hydration, endorsed by the Fontarel brand, a guarantee of quality and closely linked to spring.

The visual identity is inspired by an inverted triangle, a symbol associated with water due to its link to water as an essential element and its downward movement. This concept is reflected both in the industrial design – with the aesthetics of the concept and sustainability as key principles – and in the label design and overall packaging mix, creating a coherent and distinctive identity.