https://www.youtube.com/watch?v=lwe1Xp_5zj4&feature=youtu.be
Evlox is the new corporate name of Tavex Europa, a company with over 170 years at the forefront of denim manufacturing. A leader in the sector, with 15 million meters of premium denim produced each year, over 500 employees, and a commercial presence in 50 countries. Evlox is synonymous of improvement, innovation, and leadership.
Denimaker, friends maker, urban maker…
Using the concept of “maker” as the communication axis, Evlox expresses its spirit through the tagline: “denimaker since 1846,” representing the brand’s essence and its ongoing evolution.
Visual universe
The development of the visual universe has revolved around a key objective: to speak the same language as its clients. This is achieved by combining a classic serif typeface with highly curated and trend-forward images.
Product brands
Regarding product brands, we created all identities under a multi-brand architecture endorsed by the corporate brand, aiming to clearly communicate each brand’s positioning and better differentiate them.
