Background

Mini, the iconic range of delicious cookies from Mondelēz (Mini Oreo®, Mini Príncipe® and Mini Chips Ahoy®), turns to Columna with the goal of adding value beyond the product itself, by creating a fun and accessible brand experience.

The challenge

Increase the relevance of the Mini platform to connect with a dual audience — parents and children — with one hero at the center: our product. To achieve this, augmented reality would be our key.

The solution

Through 360º augmented reality, we developed three Mini games with our pack as both protagonist and setting for fun: Mini Path, a deliciously twisted labyrinth escape; Mini Balls, a penalty shootout against the fearsome Zampi; and Mini Jump, a bouncy ascent into the clouds. This activation turned each Mini pack into an immersive gaming experience, positioning Mini as an innovative brand in the snacks sector and reinforcing its role as an adventure companion.