The smile is back
Matutano
Background
Matutano marked a golden era in the snacking space in Spain. It won over children and families, becoming a snacking icon. Although it had been out of the market for years, it has remained present in consumers’ memories, demonstrating its memorability and iconicity as a brand.
The challenge
Recover Matutano’s heritage through a relaunch that connects with those who grew up with the brand, while at the same time winning over the new generations. To balance nostalgia and modernity, offering a product with a renewed value proposition that goes beyond the functional.
The solution
A new packaging design, an updated logo and a visual system that incorporates three characters to create a more recognisable and memorable universe. Each snack is brought to life through a visual narrative that reinforces its uniqueness, connecting more closely with the consumer and bringing a smile back to their face.
