Background

Fontaneda has been nourishing our families for more than 140 years.

With a complete portfolio of bakery products, it offers the most traditional, nutritious and irresistible options for every moment.

The challenge

The challenge was to increase brand awareness and relevance on the shelf, highlighting the new brand positioning: Grain by grain, let’s cultivate together the best for you.

The solution

Three great pillars: simplicity, with a packaging system aimed at raising awareness. Care, thanks to a design that clearly presents and organises our portfolio. And naturalness, due to an excellent wheat and a photographic project that enhances our product.

Simplicity and superiority at its finest, so typical of the brand, making us more Fontaneda than ever.