L’impuls que ens uneix
BSM
Background
BSM impacts thousands of people every day in the city of Barcelona, managing some of the city’s most iconic infrastructures related to mobility and leisure. Through its services, it works to improve people’s quality of life, generating positive experiences.
The challenge
Turn BSM into a recognized brand that conveys its value proposition to the city and makes all citizens feel represented. To do this, it was necessary to update the identity and give it focused and exciting content, designed to connect with users.
The solution
We made BSM a leading brand, close to people. In doing so, we strengthened the commitment to proactively contribute to making Barcelona a better city for everyone. A city that welcomes you, cares for you, makes you smile, listens to you, inspires you, and moves you. With excellence and collaboration as core principles, a brand was born with a strong service vocation towards its citizens. If cities are living organisms, BSM is the drive that ensures Barcelona never stops.
