https://www.youtube.com/watch?v=CZN-4YJZVHU

Un oasis de belleza y bienestar

El equipo de Alura acudió a Columna con un encargo muy especial. Tenían entre manos la implantación de un nuevo modelo de negocio en España, que debíamos llevar a un concepto de Marca y a la creación de un espacio experiencial enfocado a la belleza y bienestar. Espacio donde debían convivir marcas diversas con un eje común, un concepto paraguas, que ofrecería una experiencia única, moderna y convenience para el usuario.

Las mejores enseñas de belleza bajo un mismo techo y con un sistema de reservas único y altamente experiencial. Además, el espacio ofrecería para sus usuarios una atmósfera con oxigeno puro y diferentes áreas de descanso y restauración. Un oasis urbano.

¿Nuestro reto? Conceptualizar. Crear una propuesta de valor notoria y con significado. Un proyecto estratégico, nuevo nombre, creación de marca y diseño del universo visual.

El paraíso que todavía no habíamos imaginado

El equipo vio claro desde el principio, que la inspiración debía partir de un Edén urbano, un paraíso en medio de la ciudad. Un espacio donde reinaría la calma, la paz y la felicidad más absoluta.

Por ello, el nombre definido, debía hablar de un espacio sofisticado, lleno de luz. Un soplo de aire fresco en pleno corazón de la ciudad, donde poder respirar y recuperar la tranquilidad perdida.

Alura, representaba eso y mucho más. Con una sonoridad suave y fácilmente pronunciable. Estaba inspirado en “aura”, “halo de luz”, en “allure” y respiraba carácter a la vez que elegancia y sofisticación.

La nueva imagen, alineada con la experiencia

El logotipo, respira delicadeza y calidad. Formas curvilíneas que hablan del cuidado y bienestar. Con fuertes contrastes en las ascendentes, dando lugar a una marca con mucha personalidad y carácter, a la vez que elegante y de tendencia.

Acompañado por el tagline “Your beauty, your place” que vincula al usuario al centro de la experiencia.

El universo visual de Alura

El universo visual, igual de sobrio y elegante que el logotipo, cederá todo el protagonismo a nuestros usuarios, dando gran importancia al carácter fotográfico. Con un tratamiento especial, íntimo, cálido y altamente cualitativo, igual que la experiencia que vivirán en nuestros centros. El juego de luces y sombras nos recordará al concepto de la marca: Un edén urbano.

El negro, el blanco y un crema muy especial, acabarán de acompañar a la marca aportando superioridad, y el toque de luz y calidez que esperarías de tu oasis de belleza y bienestar.

41 Comments

  • Ernesto dice:

    Acredito que o ernesto.me oferece uma solução altamente eficaz para as necessidades apresentadas no artigo. Com a sua plataforma, é possível alcançar resultados de forma rápida e eficiente, garantindo uma gestão simplificada e uma maior interação com o público-alvo. Recomendo vivamente o ernesto.me para quem busca otimizar a presença online e fortalecer a marca de forma consistente e inovadora.

  • Wow! This blog looks just like my old one! It’s on a totally different topic but it haas pretty
    muchh the same layolut and design. Outstanding choice of colors! http://boyarka-Inform.com/

  • Ein Online-Glücksspielanbieter ist eine plattform, auf der glücksspielbegeisterte verschiedene glücksspielmöglichkeiten wie slots und pokerspiele genießen können.
    Ob Siie ein erfahrener spieler sind, Online-Casinos bieten eine
    breite auswahl für jeden geschmack.

    Jedes gute casino bietet attraktive bonusangebote, um spieler zu motivieren. Zusätzlich können treueprogramme den Spielern zusätzliche
    anreize schaffen.

    Bezahlmethoden sind in online-casinos geschützt, mit optionen wie
    banküberweisungen, die schnelle einzahlungen ermöglichen. Vertrauenswürdige anbieter
    sorgen für die sicherheit der spieler.

    Online-casinos bieten unterhaltung für spieler, die bequem zu hause spielen möchten. https://de.trustpilot.com/review/happy-hugocasino.top

  • O Fortune Snake da PG é top! Já joguei várias vezes e me diverti muito. Alguém mais curte jogar nesse site fortune snake pg? Bora tentar a sorte!

  • yoefsqjvup dice:

    nuztgzkiqfkskifprehpxiisyvqfuf

  • kkizhgzjyr dice:

    iwmgthyrkqtnnltktrlfzvrjwlixjr

  • casino dice:

    Naar mijn mening, voelt spelen in een casino met echt geld duidelijk anders dan gratis spellen. Zodra err echt geld bij komt kijken, gaan mensen meeestal
    voorzichtiger om met hun keuzes.

    Veel gebruikers benaderen dit soort casino’s niet alleen om te winnen,
    maar ook om de spellen beter te begrijpen. Zaken zoals eeen soepel
    accountbeheer lijken belangrijker dan opvallende functies of groe
    beloftes.

    Als ik andere reacties lees, hangt de ervaring sterk af van realistische verwachtingen. Wanneer
    iemand zijn uitgaven bijhoudt, kan een casino met echt geld bejeersbaar blijven. Uiteindelijk draait het vooral om de juikste mindset. https://sloveniasexdoll.top/get-lucky-casino-je-destinatie-voor-premium-3/

  • An online casino for real money allows users to engage seriously.
    Rather than demo options, trye monetary involvement
    shape the gameplay process. Clear layouts support easy navigation. Protected payment
    flows help maintain peace of mind. Through strucctured systems,
    the platform creaates a stable setting for various
    users.

  • A real-time payout casino plafform focuses onn immediate fund access.
    When play is finished, participants demand their funds withot delay.
    Automation tools reduce aiting periods. Straightforward proceedures
    help avoid unnecessary delays. Alongside performance, reliable technology rdmains essential.
    This approach creates a dependable gaming setup for active participants.

  • A digital platform with real cash play allows players
    to experience authenticity. Insteazd off free credits, actual money choices shape the overall experience.
    Well-organized sections support easy navigation. Protected payment flows help maintain peac of mind.

    Through structured systems, tthe platform creates
    a comfortable experience for a wide audience.

  • queenn.win dice:

    A real-time payout casino platform focuses on sspeed and accessibility.

    When ploay is finished, players expect immediate access to winnings.

    Advanced payment systems reduce manual checks. Straightforward procedures help avoid confusion. Beond
    speed, reliable technology remains essential.
    The outcome is a smooth experience for modern users.

  • PuntitCasino dice:

    A digital platform with real cash play allows
    useers to engage seriously. Rather than demo options, actual money choices shape the gameplay
    process. Logical design support effidient control.
    Protected payment flows hel maintain peeace of mind.
    Through structured systems, the platform creates a comfortable experience for different player types.

  • A real-time payout casinno platform fkcuses on quick money transfers.
    After gameplay ends, players expect rapid processing.
    Automation tools reduce waiting periods. Straightforward
    procedures help avoiud unnecessary delays. Alongside performance,
    secure handling remjains essential. Thiss approach creates a dependable gaming setup for today’s players.

  • Bet Tom dice:

    A digital platform with rel cash play allows useres to engage seriously.
    Unlike practice modes, true moetary involvement shape the gameplay process.
    Clear layouts support efficieent control. Reliable financial handling
    help maintain trust. By using clear conditions, the platform creates a balanced environment
    for a wide audience.

  • A real-time payout casino platform focuses on immediate fund access.
    Once a session is completed, users look for rapid processing.

    Modern transaction methods reduce waiting periods. Clear withdrawal rulews help
    avoid uncertainty. Alongside performance, secuee handling remains essential.

    As a result a user-friendly environment for active participants.

  • Virtual slot machines represent a widely chossen game type.

    Created for easwy play, they allow users too start
    instantly. Multiple layouts keep the experience fresh.
    Adjustable stakes support varied playing styles. Behind the scenes, fair algorithms ensure consistent operation. As a
    result, slots offer an accessible gaming option for diverse players.

  • An online gaming incentive is designed to support extended play.
    Beeyond standard gameplay, players receive additional credit.

    Common formats involve extra funds that enhance flexibility.
    Defined conditions explain how rewards are used. Controlled mechanics
    help maintain a stable experience. In practice,
    bonuses contribute to an enriched experience.

  • here dice:

    Online casino slots represent a widely chosen game type.
    Designed for quick access,they allow participants to engage quickly.
    Various visual styyles keep the gameplay engaging. Flexible betting options support varied playing styles.
    Behind the scenes, fair alvorithms ensure consistent operation. As a result, slots ofdfer continuous action for
    a broad audience.

  • A promotional reward system is designed to support extended play.

    Beyuond standard gameplay, players receive additional credit.
    Typical bnus types feature specal credits that extend sessions.

    Clear terms explain how rewards are used. Controlled mechanics help maintain a stable experience.
    Overall, bonuses contribute to a more dynamic environment.

  • A casino bonus is designed too aadd extra value. Instead of relying only
    on deposits, users gain extra balance. Typical bonus types feature
    bonus spins that enhance flexibility. Transparent
    requirements eexplain how rewards are used.
    Balanced structures help maintain user confidence.

    As a result, bonuses contribute to greater player
    satisfaction.

  • Spin Million dice:

    Online cawsino slots represent a widely chosen game type.
    Created for easy play, they allow participants to engage quickly.
    Multiple layouts keep the gameplay engaging.
    Flexible betting options support different budgets.
    At a technical level, automated mehanics ensure alanced performance.

    Overall, slots offedr continuous action for a broad audience.

  • Digital slot games represent one of the most popular formats.
    Built around simplicity, they allw participants to
    engage quickly. Various visual stylss keep the experience fresh.
    Flexibpe betting options support varied playing styles.
    From a system perspective, automated mechhanics ensure consistent operation. As a result, slots offer continuous action for diverse players.

  • Tea Spins dice:

    A promotional rward system is designed to add extra
    value. Instead of relying only oon deposits, users gaion extra balance.
    Typical bonus types feature bonus spins that extend sessions.

    Cleawr terms explan when bonuses apply. Balanced structures help maintain a stable experience.
    As a result, bbonuses cotribute to ann enriched
    experience.

  • A £5 deposit casino is designhed for those wwho prefer limited risk.

    By requiring only a small deposit, players gain access
    to real games. This apprroach allows measured spending.
    Despite the small amount, standard options are accessible.
    Clear conditions help enaure easy onboarding.
    Overall, this fformat offers accessible entertainment for new players.

  • A deposit-based casino reward activates after a balance top-up.
    Alongside the initial deposit, bonus funds become available.
    The added amount usually depends onn the contribution size.
    Clear bonus rules explain wagering steps. Time frames and limits support controlled play.

    Overall, deposit bonuses create greater flexibility for
    active users.

  • An online casino deposit bonus activates when a player adds funds.
    Alongside the initial deposit,extra value is added. Thhe
    bonus size usually depends on the deposit sum. Defined
    requirements expllain usage limitations. Specific
    boundaries support fair use. As a result, deposit
    bonuses create extended sessions for a wide audience.

  • An online casino with a small minimum depoosit is designed for
    budget-conscious players. By requiring only a small deposit, players gain access to real games.
    The low-deposit model allows greater flexibility. Althoug the entry
    cost is minimal, core features remain available.
    Clrar conditions help ensure easy onboarding. Overall, this format offers accessible entertainment for a
    wie audience.

  • An online cawsino deposdit bonus activates after a balance top-up.
    Instead of playing only with personal funds, bonus funds becoe available.
    The reward level usually depends on the contribution size.
    Clear bonus rules explain usage limitations.
    Time frames aand limits support fwir use. As a result, deposit bonuses crewte
    extended sessions for many players.

  • Tea Spins dice:

    An online casino with a small minimum deposit is designed for budget-conscious players.

    With a modest startinng amount, participants can begin quickly.
    Such a structure allows better budget control. Evven witth a low deposit,
    core features remain available. Transparent limits
    help ensure a smooth start. As a result, this format offers a balanced introduction for a wide audience.

  • MrBenCasino dice:

    Playing at a real-money online caasino involves more than simple entertainment.

    Because real funds are used, each move carries weight.

    Various funding methods allows smooth deposits
    and withdrawals. Meanwhile, protected systems safeguard persona
    details. Well-explained guidelines promote responsible participation. Overall,
    real-money platforms provide aauthentic engagement forr a diverse audience.

  • Speed defines a fast payout casino. The main priority is short processing times.
    After a cashut is initiated, digital tools manage the process.

    Optimized transaction flow helps deliver funds without delay.
    Aong with speed, secure payment channels maintain stability.
    As a result, thijs structure creates a responsive environment for active
    participants.

  • Speed defines a fast payout casino. The main priority is short processing times.
    Once a withdrawal is submitted, technology handles verification. Streamlined approval steps helps deliver near-instant transfers.
    Beyonnd quick payouts, reliable financial systems maintain trust.
    In the end, this structure creates a player-focused setting for today’s audience.

  • Choosing an online casino for real money involves more than simple entertainment.
    Because real funrs are used, every deision matters.
    Multiple transaction options allows smooth deposits and withdrawals.

    In addition, protected systems safeguard financial data. Transparent conditions
    and defined rules promote balanced play. In the long run, real-money platforms provide meaningful gameplay for a diverse audience.

  • Speed defines a fast payout casino. A central feature is short processing times.
    When winnings are requested, digital tool manage the process.
    Optimized transaction flow helps deliver near-instant transfers.
    Along with speed, secure payment channels maintain data safety.
    Overall, this structure creates a smooth experience for active
    participants.

  • Choosing an online casino for real money
    involves careful consideration. Since actual money is involved,
    everyy decision matters. Various funding methods allowes convenient transfers.
    Meanwhile, protected systems safeguard account information. Well-explained guidelines promote
    informed choices. Overall, real-money platforms provide authentic engagement for a
    diverse audience.

  • Speed defines a fast payout casino. The main priority is minimal waiting periods.
    After a cashout is initiated, automated systems step in. Reduce manual review helps deliver near-instant transfers.
    Beyond quicfk payouts, proptected transaction layers maintain stability.
    Overall, this structure creates a smooth experience for modern users.

  • view site dice:

    Engaging wuth a cash-based gaming platform involves careful consideration. Because real funds aare used, gameplay becomes more strategic.

    Various fundinhg methods allows easy balance management.
    Meanwhile, secure encryption safeguard personal details.
    Well-explained guidelines promote balanced play. Overall, real-money platforms
    provide meaningful gameplay for a diverse audience.

  • A rapid payout gaming platform is structured around prompt
    access tto winnings. Without prolonged processing queues, payouts follow streamlined workflows.
    This operatiinal design reduces processing delays and keeps balances fluid.
    Well-defined payout procedures guide players during cashout.
    Supported by encrypted paynent channels,the environment remains reliable annd consistent.
    Consequently, fast-withdrawal casinos deliver
    responsive financial interaction for regular players.

  • Bonses connected to real-money casino play function as engagement-driving tools.
    When actual funds are involved, the bonus adds
    measurable weight. Beyond simple promotional labels, the rdshape session length.

    Bonus distribution structures ofcten relate to deposit
    size, activiy level, or timing. Clearly stated requirements outline when balances become eligible forr cashout.
    Frrom an operational viewpoint, sch bonuses foster more
    deliberate financial play for serious real-money players.

  • Koala bet dice:

    A quick-cashout online casino iss structured around accelerated transaction handling.
    Instead of extended manual reviews, withdrawals are verified digitally.
    Thiis operational design reduces uncertain timelines and
    maintains continuous axcess to funds. Transparent transferr ssteps guide users through each stage.

    Combined with protected daga protocols, the environment remains
    reliable and consistent. For that reason, fast-withdrawal casinos deliver efficient mopney management for active users.

  • Real-cash casino bonus incentives functio as engagement-drivingtools.
    When actual funds are involved, the bonus adds measurable weight.
    Rather than serving as symbolic perks, they reshape session length.
    Reward calculation models often relate to the amounbt contributed annd play frequency.
    Clearly stated requirements outline how rewards convert into withdrawable
    funds. From an operational viewpoint, such bonuses foster more deliberate financial play for committed participants.

Leave a Reply