What does your brand need?

A restless brand that is constantly hungry.
A restless brand with an eye to the future.
It is a brand that understands the importance of the brand identity, and it has everything to be successful.
It is not innate, it tries every day, in each decision and is surrounded by people who help it transmit its proposal of value.

Create

Do you have a project for a brand, product or service? Bring it to us.
Not only will we make it a reality, it will also be different, relevant and sexy.
Together we will understand and define the most important strategic aspects of the brand construction to ensure that the novelty is a success.
Only in this way will we be able to create something surprising, vibrant,
in line with your expectations and aligned to your corporate values.

Evolve

Does your brand need to adapt to the new market realities?
Together we will detect what works and how we can improve it,
to optimise it without losing what makes it relevant.

Transform

Do you need to change the essence of your brand?
Whether it is due to a change of business, a merger or a new
opportunity of brand evolution, you must rework its positioning
in order to reach the new proposal of value. In the end, what matters is not losing the brand value and connecting with the consumers.

Organise

Has the portfolio of your company grown in a disorderly way?
The day-to-day running of your business may have resulted
in a lack of criteria in your brandss as a whole.
We will work to build a brand
architecture of products from the point of view of the consumer
and with a global vision of the company.

Auditoria

Brand Audit

  • Qualitative & quantitative studies
  • Ethnographic immersion
  • Study of tendencies
  • Benchmark & analysis of the competition

Strategic definition

  • Brand platform
  • Brand positioning
  • Brand essence

Ordering of portfolio

  • Brand architecture
  • Rationalisation of product portfolio
definicion-estrategica
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Creation

  • Verbal (naming, storytelling, tagline, verbal tone, etc)
  • Visual (logotype, visual universe, packaging, industrial design, retail)

Brand Expression

  • Corporate, communication and comercial application design
  • Complete packaging development
  • Web & app design

Brand management

  • Brand manual
  • Packaging manual
  • Internal branding
  • House of words
  • The Brand Office
  • Brand guardianship
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