{"id":2536,"date":"2016-05-17T09:38:45","date_gmt":"2016-05-17T09:38:45","guid":{"rendered":"http:\/\/www.columnacolors.com\/?p=2536"},"modified":"2019-11-20T16:30:50","modified_gmt":"2019-11-20T15:30:50","slug":"2536-2","status":"publish","type":"post","link":"https:\/\/columnabranding.com\/en\/2536-2\/","title":{"rendered":"Branding is a puzzle of colour II"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” gap=”20″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”5168″ alignment=”” animation=”Fade In” hover_animation=”none” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]The term Branding should be understood as a process of construction, of development.\u00a0Like the puzzle.The design is the consequence of a Branding process, not the only objective.
\nThe designer gives form and colour on the basis of a set of knowledge, information, learning processes and experiences. Graphic design is a tool that analyses information and people\u2019s feelings in order to attract their attention and influence behaviour.
\nThe designers work as chroniclers of contemporariness. They imbibe something from all the disciplines to turn realities into objects, typography, forms, colours, textures, spaces and aromas.<\/p>\n

Designers know how to convert and transfer business values into decipherable codes, they know how to break down perceptions they have of a specific object, product or service, observing them from another prism and reinventing them, reassembling them using new codes, or reworking them, but applied from another point of view. Graphic designers provoke feelings through originality.
\nThat is the reality and responsibility of the designer.<\/p>\n

Graphic designers do not invent. It is very risky and brings them too close to subjectivity, to style. They assemble. They fuse. They cross. They mix. They compose from a permanently distinct point of view.<\/p>\n

They are contemporary composers who drink from everlasting fountains, but at crucial moments only move by instinct.
\nGraphic designers learn from observing; art, painting, music, photography, typography, fashion, retail, people, architecture, interior design, cinema, attitudes, climate, travel, magazines, literature.
\nGraphic designers create fragments of reality.<\/strong><\/p>\n

 <\/p>\n

\"firma
\n<\/a><\/em>Columna Brand Strategy & Colors. Branding at the service of people
\n<\/em>Victor Contijoch. Managing Director<\/em>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” gap=”20″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”5168″ alignment=”” animation=”Fade In”…<\/p>\n","protected":false},"author":10,"featured_media":3690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[126],"tags":[],"class_list":{"0":"post-2536","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"aioseo_notices":[],"yoast_head":"\nBranding is a puzzle of colour II - Columna Branding - Consultora y Agencia de Branding en Barcelona y Madrid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/columnabranding.com\/2536-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding is a puzzle of colour II - Columna Branding - Consultora y Agencia de Branding en Barcelona y Madrid\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” gap=”20″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”5168″ alignment=”” animation=”Fade In”...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/columnabranding.com\/2536-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Columna Branding - Consultora y Agencia de Branding en Barcelona y Madrid\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-17T09:38:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-20T15:30:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/columnabranding.com\/wp-content\/uploads\/2016\/05\/el-brabding-es-un-puzzle-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"746\" \/>\n\t<meta property=\"og:image:height\" content=\"498\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Columna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Columna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/columnabranding.com\/2536-2\/\",\"url\":\"https:\/\/columnabranding.com\/2536-2\/\",\"name\":\"Branding is a puzzle of colour II - Columna Branding - Consultora y Agencia de Branding en Barcelona y Madrid\",\"isPartOf\":{\"@id\":\"https:\/\/columnabranding.com\/#website\"},\"datePublished\":\"2016-05-17T09:38:45+00:00\",\"dateModified\":\"2019-11-20T15:30:50+00:00\",\"author\":{\"@id\":\"https:\/\/columnabranding.com\/#\/schema\/person\/f3668be2c56b573089b809f960d361eb\"},\"breadcrumb\":{\"@id\":\"https:\/\/columnabranding.com\/2536-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/columnabranding.com\/2536-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/columnabranding.com\/2536-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/columnabranding.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding is a puzzle of colour II\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/columnabranding.com\/#website\",\"url\":\"https:\/\/columnabranding.com\/\",\"name\":\"Columna Branding - Consultora y Agencia de Branding en Barcelona y Madrid\",\"description\":\"Consultora y Agencia de Branding\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/columnabranding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/columnabranding.com\/#\/schema\/person\/f3668be2c56b573089b809f960d361eb\",\"name\":\"Columna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/columnabranding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/755993ab34196bf57360492c342c70be0213d27830c49939d65b31c243224fce?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/755993ab34196bf57360492c342c70be0213d27830c49939d65b31c243224fce?s=96&d=mm&r=g\",\"caption\":\"Columna\"},\"url\":\"https:\/\/columnabranding.com\/en\/author\/columna\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding is a puzzle of colour II - Columna Branding - Consultora y Agencia de Branding en Barcelona y Madrid","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/columnabranding.com\/2536-2\/","og_locale":"en_US","og_type":"article","og_title":"Branding is a puzzle of colour II - Columna Branding - Consultora y Agencia de Branding en Barcelona y Madrid","og_description":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” gap=”20″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”5168″ alignment=”” animation=”Fade In”...","og_url":"https:\/\/columnabranding.com\/2536-2\/","og_site_name":"Columna Branding - Consultora y Agencia de Branding en Barcelona y Madrid","article_published_time":"2016-05-17T09:38:45+00:00","article_modified_time":"2019-11-20T15:30:50+00:00","og_image":[{"width":746,"height":498,"url":"https:\/\/columnabranding.com\/wp-content\/uploads\/2016\/05\/el-brabding-es-un-puzzle-2.jpg","type":"image\/jpeg"}],"author":"Columna","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Columna","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/columnabranding.com\/2536-2\/","url":"https:\/\/columnabranding.com\/2536-2\/","name":"Branding is a puzzle of colour II - Columna Branding - Consultora y Agencia de Branding en Barcelona y Madrid","isPartOf":{"@id":"https:\/\/columnabranding.com\/#website"},"datePublished":"2016-05-17T09:38:45+00:00","dateModified":"2019-11-20T15:30:50+00:00","author":{"@id":"https:\/\/columnabranding.com\/#\/schema\/person\/f3668be2c56b573089b809f960d361eb"},"breadcrumb":{"@id":"https:\/\/columnabranding.com\/2536-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/columnabranding.com\/2536-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/columnabranding.com\/2536-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/columnabranding.com\/en\/"},{"@type":"ListItem","position":2,"name":"Branding is a puzzle of colour II"}]},{"@type":"WebSite","@id":"https:\/\/columnabranding.com\/#website","url":"https:\/\/columnabranding.com\/","name":"Columna Branding - Consultora y Agencia de Branding en Barcelona y Madrid","description":"Consultora y Agencia de Branding","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/columnabranding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/columnabranding.com\/#\/schema\/person\/f3668be2c56b573089b809f960d361eb","name":"Columna","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/columnabranding.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/755993ab34196bf57360492c342c70be0213d27830c49939d65b31c243224fce?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/755993ab34196bf57360492c342c70be0213d27830c49939d65b31c243224fce?s=96&d=mm&r=g","caption":"Columna"},"url":"https:\/\/columnabranding.com\/en\/author\/columna\/"}]}},"_links":{"self":[{"href":"https:\/\/columnabranding.com\/en\/wp-json\/wp\/v2\/posts\/2536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/columnabranding.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/columnabranding.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/columnabranding.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/columnabranding.com\/en\/wp-json\/wp\/v2\/comments?post=2536"}],"version-history":[{"count":3,"href":"https:\/\/columnabranding.com\/en\/wp-json\/wp\/v2\/posts\/2536\/revisions"}],"predecessor-version":[{"id":5284,"href":"https:\/\/columnabranding.com\/en\/wp-json\/wp\/v2\/posts\/2536\/revisions\/5284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/columnabranding.com\/en\/wp-json\/wp\/v2\/media\/3690"}],"wp:attachment":[{"href":"https:\/\/columnabranding.com\/en\/wp-json\/wp\/v2\/media?parent=2536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/columnabranding.com\/en\/wp-json\/wp\/v2\/categories?post=2536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/columnabranding.com\/en\/wp-json\/wp\/v2\/tags?post=2536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}