{"id":2524,"date":"2016-06-17T09:12:24","date_gmt":"2016-06-17T09:12:24","guid":{"rendered":"http:\/\/www.columnacolors.com\/?p=2524"},"modified":"2019-11-20T16:30:47","modified_gmt":"2019-11-20T15:30:47","slug":"branding-is-a-puzzle-of-colour","status":"publish","type":"post","link":"https:\/\/columnabranding.com\/en\/branding-is-a-puzzle-of-colour\/","title":{"rendered":"Branding is a puzzle of colour"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” gap=”20″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”5171″ alignment=”” animation=”Fade In” hover_animation=”none” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Branding is a discipline that combines science and art, strategy and creativity, business vision and a command of the palette of colours.<\/p>\n

<\/p>\n

Branding is like a puzzle, a scientific and methodical activity of construction and assembly, of fusion of pieces where it is essential to see things in perspective in order to have a global vision with exhaustive partial knowledge. The singularity of Branding is that it must be done scientifically but with an innovative and creative spirit, sensing the best way and perspective in order to deal with the construction, its process and method.<\/p>\n

Each set of pieces acquires a relevant importance in its partiality, but the most important aspect is the union, coherence, result, the final impact.<\/p>\n

Values and attributes, names, meanings, perceptions, tendencies, Brands and their architecture, logotypes, symbology, colours, typography, photography, illustration, and written, aural and olfactory language. These are our sets. The key pieces of our puzzle.<\/p>\n

Branding brings them together and gives them meaning.<\/strong><\/p>\n

Why do we need to make a puzzle?
\nWhat puzzle do we want to make and why?
\nWhat do we want it for?
\nWhat goals do we pursue?
\nWho is it aimed at?
\nHow and where do we start from?
\nWhat are the priorities and sequences?
\nThis is strategy.<\/strong><\/p>\n

Once defined, arranged and assembled\u2026
\nWhat name shall we give it?
\nWhat colour do we want it to be?
\nHow do we dress it?
\nWhat aroma shall we give it?
\nWhat shall we do to make it tempting?
\nThis is creativity.<\/strong><\/p>\n

\"Puzzle<\/a>\"firma
\n<\/a><\/em>Columna Brand Strategy & Colors. Branding at the service of people
\n<\/em>Victor Contijoch. Managing Director<\/em><\/p>\n

\u00a0<\/em>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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