The secret is in the dough
After a process of co-creative innovation based on our “Design Thinking” methodology, Campofrío group launches a new range of products. Campofrío Finissimas pizzas stand out for its great quality, surprising texture, innovative process; but especially for their amazingly thin dough.
For this project, Columna defined a new packaging architecture by making the product visible. We developed a design that would order graphic elements, visual hierarchy, and also easily communicate product benefits. The simpler, the better.